Safety is one of the cornerstones of adventure tourism. Activities such as hiking, climbing and off-road tours involve natural challenges that require planning and risk management. To protect travelers and ensure quality service, companies committed to excellence adopt a Safety Management System (SMS), a set of guidelines that reduce risks and build customer confidence.
What is an SMS and why is it essential?
A Safety Management System (SMS) sets standards so companies in the sector operate responsibly and professionally. It includes risk identification, emergency response protocols, staff training, equipment maintenance and the adoption of good safety practices.
Companies that follow an SMS deliver safer, better-planned experiences and a more reliable service.
Applicable regulations and standards
In Brazil, the SMS follows ABNT NBR ISO 21101, which sets guidelines for safety management in adventure tourism activities, and ABNT NBR 15331, which sets requirements for its implementation. In addition, the Consumer Protection Code (Art. 39) and the General Tourism Law (Decree 7,381/2010) reinforce the need for safe, well-structured tourism services.
SMS certification may be mandatory or voluntary, but either way, serious and committed companies adopt these standards to provide the best experience to their customers.
Benefits of an SMS for travelers
Companies that follow SMS guidelines offer advantages such as:
✔ Lower risks: hazards are monitored and identified before the activity.
✔ Professionalism: guides trained and prepared for emergencies.
✔ Safe equipment: regular maintenance for quality and safety.
✔ Greater confidence: activities run with planning and responsibility.
✔ Environmental commitment: sustainable practices to reduce impacts on nature.
How to choose companies that follow safety standards
When booking an adventure tourism service, check whether the company follows safe practices:
✅ Check that the company follows recognized standards: even without formal certification, serious companies apply safety guidelines based on industry standards.
✅ Read reviews: other customers’ experiences can show a company’s quality and commitment.
✅ Confirm the guides’ qualifications: trained professionals make the experience safer.
✅ Look at the equipment: responsible companies inspect their gear regularly and use suitable equipment.
Conclusion
Adopting a Safety Management System (SMS) shows a company’s commitment to safe, high-quality adventure tourism. For travelers, choosing a provider that follows these guidelines means peace of mind and an unforgettable experience.
Before your next adventure, make sure the company you hire applies good safety practices, and enjoy it to the fullest with protection and responsibility!
